Official DocumentSEO Ads Services

Refund & Replacement Policy

Clear standards on payment finality, appointment verification, criteria for replacements, and the 7-hour submission window.

Effective Date: June 21, 2019
Last Updated: September 17, 2026

Introduction

This Refund & Replacement Policy applies to appointment packages purchased from SEO Ads Services. By purchasing an appointment package, the client agrees to this policy together with our Appointment Qualification Policy and Terms & Conditions.

01.All Sales Are Final

All appointment package payments are final and non-refundable once received by SEO Ads Services.

SEO Ads Services does not provide cash refunds for Trial Packages, 10 Appointment Packages, 25 Appointment Packages, 50 Appointment Packages, custom appointment packages, CRM fees, setup or onboarding charges, partially fulfilled packages, unused appointments, or valid appointments that do not result in a sale.

The Trial Package exists specifically to allow a new client to evaluate our service before purchasing a larger package. Clients who are unsure whether the service is suitable for their business should use the Trial Package before committing to a larger package.

No refund will be provided because a client changes their mind, no longer needs appointments, experiences business or financial difficulties, is unhappy with sales results, does not close enough appointments, changes service areas or services, becomes too busy to accept appointments, stops operating, chooses another provider, fails to use appointments, or fails to follow up with customers.

This no-refund policy applies to the fullest extent permitted by applicable law. Nothing in this policy removes any right that cannot legally be waived.

02.Our Appointment Commitment

SEO Ads Services is responsible for delivering appointments that meet the standards stated in our Appointment Qualification Policy.

If an appointment fails those standards, the client's remedy is a replacement appointment, not a cash refund.

We do not guarantee that an appointment will result in a completed sale, signed contract, specific project value, specific revenue amount, financing approval, acceptance of an estimate, selection of the client, or completion of the project.

Our responsibility is to provide a qualified customer appointment that meets the applicable qualification criteria at the time it is created.

03.When an Appointment Qualifies for Replacement

An appointment may qualify for replacement when one or more of the following applies:

Invalid Contact Information

The telephone number is disconnected, fake, materially incorrect, belongs to a materially different person, or cannot reasonably be used to reach the customer. A customer simply failing to answer a valid telephone number does not make the contact information invalid.

Customer Denies Requesting the Service

The customer clearly states that they never requested the service, never requested to speak with a service provider, never agreed to the appointment, or has no knowledge of the inquiry.

Wrong Service

The customer is requesting a service outside the services agreed between SEO Ads Services and the client before delivery.

Outside the Agreed Service Area

The project or service address is outside the client's approved ZIP codes, cities, counties, states, radius, or defined service territory.

Duplicate Appointment

The same customer and substantially the same project were previously delivered by SEO Ads Services to the same client within the preceding 90 days. A different property, different project, or materially different service request may qualify as a new appointment.

Fake, Spam, Vendor or Employment Inquiry

The inquiry is reasonably determined to be fake, spam, fraudulent, a vendor solicitation, a job seeker, a competitor, or a person conducting research without genuine service intent.

Customer Is Not an Appropriate Decision-Maker

For residential services, the customer should generally be the property owner, co-owner, spouse or partner involved in the decision, authorized family member, or another person authorized to arrange the work. For commercial services, an appropriate representative may include a business owner, property manager, facilities manager, general manager, building manager, authorized employee, or other authorized decision-maker.

Appointment Was Not Actually Confirmed

The customer never knowingly agreed to the scheduled date, time, appointment window, or consultation format.

04.Customer No-Shows

A confirmed customer who completely fails to attend or participate in the scheduled appointment may qualify for replacement.

For an on-site appointment, the client or its representative must have made a reasonable effort to attend the appointment at the agreed location and time. For a telephone or virtual appointment, the client must have made a reasonable attempt to contact the customer at the scheduled time.

SEO Ads Services may request reasonable evidence such as call logs, CRM activity, text messages, appointment notes, sales representative notes, or technician notes.

If the client misses the appointment, arrives materially late, fails to call the customer, or otherwise causes the appointment to fail, the appointment remains valid.

05.Customer Cancellations

If a customer cancels before the appointment because they are no longer interested in the requested service, SEO Ads Services may replace the appointment.

A cancellation will not qualify for replacement when it was caused by the client, including failure to confirm, failure to communicate, inability to attend, excessive delay, refusal to provide an agreed service, unprofessional communication, or scheduling problems caused by the client.

If a customer requests to reschedule instead of canceling, the appointment remains active and does not automatically qualify for replacement.

06.Situations That Do Not Qualify for Replacement

A qualified appointment does not become invalid simply because the client fails to close the customer.

An appointment generally does not qualify for replacement when the customer receives an estimate and declines it, believes the price is too high, chooses another contractor, postpones the project, changes their mind after attending, cannot obtain financing, has not finalized a budget, is collecting multiple estimates, or stops answering after previously participating in a valid appointment.

An appointment also generally does not qualify for replacement when the client does not want the particular job, cannot accommodate the schedule, misses or arrives materially late to the appointment, fails to follow up, handles the appointment poorly, or when the client's pricing, reputation, reviews, licensing, insurance, financing options, availability, or sales process affect the customer's decision.

SEO Ads Services provides qualified customer opportunities. We do not guarantee closed sales.

07.Replacement Request Deadline

CRITICAL TIMELINE7-Hour Reporting Window

Replacement requests must be submitted no later than 7 hours after the scheduled appointment time.

Requests received after this period may be declined and the appointment may be considered accepted. If the client becomes aware of a qualification problem before the appointment occurs, the client should notify SEO Ads Services as soon as reasonably possible.

The request should include the customer name, appointment date and time, reason for replacement, relevant notes, and any supporting information reasonably requested by SEO Ads Services, including call logs, messages, screenshots, CRM records, or appointment notes.

08.Review of Replacement Requests

SEO Ads Services will review the circumstances using available records, which may include qualification records, recorded qualification calls where permitted, appointment records, customer information, CRM activity, customer communications, client communications, scheduling information, and other relevant records.

If SEO Ads Services determines that the appointment did not meet the Appointment Qualification Policy, a replacement appointment will be added to the client's outstanding balance.

09.Replacement Is the Remedy

When an appointment qualifies as invalid, the remedy is a replacement appointment.

An invalid appointment does not create an entitlement to a cash refund.

Approved replacements will not reduce the total number of valid appointments the client purchased. For example, if a client purchases 25 appointments and two are determined to be invalid, SEO Ads Services will provide two replacements so the client can still receive 25 valid appointments.

10.No Refund for Undelivered Balance

A client may not cancel a package and request a refund for appointments that have not yet been delivered.

If a package remains partially unfulfilled, the remaining appointment balance continues to be owed to the client and will be fulfilled in accordance with the applicable package terms.

SEO Ads Services may extend the fulfillment period, temporarily pause fulfillment, adjust scheduling, provide account credit, or offer an equivalent replacement service where reasonably appropriate. These options do not create a right to a cash refund.

11.Abuse of the Replacement Process

SEO Ads Services may reject replacement requests or suspend service where there is reasonable evidence of false replacement claims, altered records, misrepresentation, deliberately missed appointments, repeated unsupported claims, attempts to classify valid appointments as invalid to obtain additional appointments, or abusive or threatening conduct toward customers or SEO Ads Services personnel.

12.Contact

Replacement requests and questions regarding this policy should be sent to: info@seoadsservices.com

Website: seoadsservices.com

Have questions regarding our legal policies?

Our compliance and support team is available to assist you with any inquiries or replacement requests.

Contact Legal Team